tion, bank account information, or confidential company information. If this message is sent to a dedicated e-mail address (like export@goldentextile.com) the message goes from the buyer"s computer to the buyer"s ISP, to the exporter"s ISP and then to the exporter?;s computer. The chances of this message being stolen are reduced. 不使用免费邮箱的众多理由中的另外一条就是安全性。客人的邮件中经常会有意无意地夹带些商业机密，这当中可能包含信用卡信息、银行账户信息以及绝密的公司信息。如果这些信息被发给一个专有的企业邮箱，比如export@goldentextile.com，则经由客人的电脑到他们的网络服务提供商，再到你公司的网络服务提供商，最后到达你的电脑，信息被人窃取的可能性就被降低了。
If, however, the buyer sends confidential information to a free e-mail address (like goldentextile@hotmail.com) it goes through several ISPs on its way to the exporter. The chances of the message being stolen are greatly increased. For this reason, buyers do not like to use free e-mail addresses. 如果客人给一个免费邮箱如goldentextile@hotmail.com发邮件，其中的商业机密通过中间几个网络服务提供商再到达出口商，那么信息被窃取的风险将大大增加，这就是为什么客人们不愿意使用免费邮箱的原因。
Having an e-mail address like export@goldentextile.com shows that the buyer has registered the URL with the local internet service. If there is a problem the buyer can be found through the internet service. Companies that try to cheat other people use free e-mail services (cheatyou@hotmail.com) because they do not have to officially register. If you complain about this company there is no address on record for follow up. 注册一个企业邮箱如export@goldentextile.com意味着客人已经购买了当地的网络服务，如果出了问题，他们可以通过网络服务找出问题。通常骗子公司为了骗人钱财才用免费邮箱，因为免费邮箱不需要正规注册，一旦出了问题，无处可寻。
The bottom line is this, if you have a free e-mail address get rid of it now. Register your company URL address with a local internet ISP and get a dedicated e-mail address. You will notice a dramatic increase in the number of buyers that will contact you. 解决问题的办法是：如果你现在用免费邮箱发推广信，那么停用它。在你的本地网络服务提供商处注册购买一个专属企业邮箱，之后你会戏剧性地体验到联系你的客人越来越多。
The second reason that e-mail is so popular is because it is cheap. It costs nothing more than your time. No paper expense, no postage, no envelope expense. 电子邮箱之所以流行的第二个原因是它廉价。它不需要你投资一分钱，需要投资的仅仅是你的时间，没有纸张、投递和信封的开销。
The third reason it"s popular is that sending e-mail messages is relatively easy. Yes, you must keep a database and make sure it is up-to-date. Yes you must compose the message. But anyone who can use a word processor can also write an e-mail message. 第三个原因是发信相对简单。你须有一个数据库（全球进口商名录的电子邮箱地址数据库，国内有公司出售）且必须保证及时更新。接下来就是编辑一封好的推广信。所以，任何一个会用word的人都会发email.
Effective IF You Do It Right 若方法正确则行之有效
There is a right way and a very wrong way to market your products by e-mail. First let"s discuss the right way. 推广你的产品有两种方法：对的和错的。我们先说对的。
You should always have the person"s permission before you send them a sales e-mail message. The common question is "How can I ask them if I can contact them until I contact them?" Good question. Here"s the answer. Go through all the e-mails of prospective buyers that have contacted you in the past. Send each of them an e-mail asking if they would like to be on your "mailing list". Many of them will say yes. 首先，在发推广信之前你首先要获得对方的允许。也许你会问：“如果我不联系他们怎么知道他们允不允许？”问得很好！答案就是, 整理一下以前联系过你的潜在买家的邮件地址，然后给他们每人发一封邮件，问问他们是否愿意加入到你的“群发名单”里，很多人会回答愿意。
Secondly, there are e-mail address lists that you can buy . These are e-mail addresses of companies that might be interested in your product. But you should contact them first and ask for permission to send them a sales message. The third way to get permission to send prospective buyers an e-mail is have them "opt-in" for your list. On your web site you will announce that you have periodic announcements of your products and if the viewer wants to get on (or opt in) the mailing list that they should contact you. 其次，你可以购买进口商的电子邮件地址目录。就是那些可能对你的产品感兴趣的公司的电子邮箱地址，但你仍然应该先给他们每人发一封邮件问问他们是否愿意接收你的推广信。征求他们允许你给他们发信的第三个方法就是让他们“自投罗网”：在你的公司网站上注明你的公司有定期的新产品发布，如果感兴趣的话，他们会预定你的服务并主动联系你。
As an example, exporters who want to get on a mailing list of a free monthly newsletter offering advice and trends on marketing to the USA should go to www.americanimporters.org/pages/emailfor.html . 例如，想开发美国市场的出口商，如果想每个月得到关于如何开拓美国市场的建议和市场报告的新闻邮件，可以到www.americanimporters.org/pages/emailfor.html上预定。
Also add to the list the e-mail addresses of people you meet at trade fairs and got letters from. Over time, you will have a very nice list of the e-mail addresses of prospective buyers who want to hear from you. 对于那些你在交易会上搜集的公司和以前给你发过邮件的人，也有必要将他们的邮件地址加入你的“群发名单”里去，久而久之，你就会有一个很好的“群发名单”，他们都可能是你的潜在客户。
If you have a new product that you think the buyers might be interested in you can send a message to everyone on your list. Do not send too many messages however. One message every two or three months is enough. Less than this and they forget you. More than that and they thin you are sending too many. 如果你开发了新产品，你可以给你“群发名单”的客人都发一封email告诉他们。但是发的次数不要太多。每两到三个月一封就足够了。少了，他们会忘记你，多了，他
