E-mail can be a very effective tool for marketing your products to buyers around the world IF you know what you are doing and follow certain rules. The important word here is -IF-. Those who do not know what they are doing or do not follow the rules quickly get a bad reputation and rarely have successful campaigns. 如果你有一个明确的目标，并且遵循一些规律，那么Email（下称电子邮件）是你向全球范围内的客户推销产品的有效工具。这里的关键词是“如果”，那些没有明确目标且不遵循规律的人很快就会被人所厌恶，当然也很难有所作为。
Some of the companies on the Database List of USA Importers and Wholesalers have included either their e-mail address or their web site address. 某些美国进口商和批发商名录上包含这些公司的email地址和公司网站主页地址。
Our Exporting to the World, Using the Internet database list has the email addresses and/or web site addresses of companies around the world (including the USA) 我们向世界出口产品，需要用到有电子邮件和公司网站地址的因特网数据库（即全球进口商名录）
Why is e-mail so popular? First of all it"s easy to get. When you register your URL web address with the internet service provider (ISP) as mentioned above you automatically get several e-mail addresses. It is important that you have at least three basic e-mail addresses. Buyers are looking for them and if you don"t have them it raises suspicion about your company. 为什么电子邮件这么流行？首先是因为电子邮箱（email地址）很容易得到。当你通过网络服务提供商（ISP）注册一个前面提到过的URL（Uniform Resorce Locator，在Internet的WWW服务程序上用于指定信息位置的表示方法）网址的时候，你就自动有了若干个邮件地址。有一点很重要，那就是你的公司至少需要有三个电子邮件地址，客人会比较在意这一点，如果没有，他们会对你的公司产生某些怀疑。
Your e-mail address after the "@" sign will be your URL that you registered. For example if the URL is www.goldentextile.com, this company"s e-mail address including the "@" sign will be ……@goldentextile.com. Buyers want to know where they are sending their messages. For this reason you should be very specific about where the message is going. Goldentextile@goldentextile.com is a poor e-mail address. It does not give any indication what department the message is going to. 你的email地址“@”后面的部分就是你所注册的URL地址。例如，如果某公司网站地址是www.glodentextile.com，那么这个公司的电子邮箱地址将是***@goldentextile.com。客人们通常想知道他们回复的邮件会发到哪儿或者说是会发给谁，如此一来，你的邮件地址就需要特定，以便告诉客人他们的回信发到了你公司的哪个部门或者发给了哪个负责人。因此，Goldentextile@goldentextile.com是一个非常失败的emial地址，因为它使你的潜在客人不知道他们的回信发到了你公司的哪个部门。
Every export company should have at least these three e-mail addresses: sales@.., export@.. , and support@.. . The three e-mail addresses for the company above would be sales@goldentextile.com, export@goldentextile.com, and support@goldentextile.com. By using the first two e-mail addresses the buyer knows that the message is going to the sales or export department. Having the support@goldentextile.com address tells the buyer that there is a department that can help them if they should have a question or problem after the order arrives. Having these e-mail addresses at your company greatly improves the chances of a buyer taking your company more seriously. Not having them means that the buyer may not know how to contact you. 每一个经营出口业务的公司都应该有以下三个电子邮件地址: sale@.., export@.., and support@..; 那么前面提到的goldentextile公司的三个email地址分别就应该是：sale@goldentextile.com, export@goldentextile.com及support@goldentextile.com. 前两个地址告诉你的客人他们的回信发到你公司的销售部和出口部，support@goldentextile.com这个地址告诉他们有疑问或下单后遇到问题时你的公司有个部门可以帮助他们解决。你的公司有了这三个email地址，更多的买家会认真对待你的公司。而没有这三个地址的话，客人就不知道该怎么联系你。
Free E-mail Addresses = Many Lost Orders 免费邮件地址（免费邮箱）= 失去许多订单！
You should never, never use a free e-mail address (like yahoo, hotmail, netvigator) for business. Never. Buyers do not trust these e-mail addresses. Always remember that image is more important on the internet than it is face-to-face. When you send an e-mail message to an importer the first question the importer asks him/herself is: Does this look like a serious offer or is this person trying to cheat me. 你绝不应该使用像yahoo,hotmail,netvigator等提供的免费邮箱作为业务联系信箱！客人们不太相信此类信箱。切住网上的形象比面对面时的形象更为重要。当你用这种免费邮箱给进口商发推广信时，对方心里的第一个问题就是：这算是正式的发盘吗？这个人是不是想骗我？
Having a free e-mail address like yahoo or hotmail is like using a public coin-operated pay phone for your company telephone. Using a free e-mail address says to the buyer "We are not serious enough to get our own telephone, but if you call this pay phone number located in the street near our office we will run out of the office and try to answer it." Free e-mail addresses are bad news. 用一个yahoo或者hotmail的免费邮箱，就好比用一部投币式的公用电话作为你公司的业务电话，就等于对客人说：“我们公司不太正规，没有电话，如果你打我们电话，我们会尽量跑出去办公室附近的投币公用电话去接！” 免费邮箱带来不了好消息。
Another of the many reasons you should not use free e-mails addresses is because of security. Buyers will often send confidential information in an e-mail message. This might include credit card informa
